A+E Launches 45th & Dean: Digital Content Hub

A+E Networks has announced plans for a multi-platform content hub to serve its media partners as a full service agency for brands, shows, advertising and distribution partners that will be developing and producing content for the company.

 

A&E Networks screenshot

A&E shows like ‘UnREAL’ will now be boosted by hub company 45th & Dean

 

The focus behind the initiative, named 45th & Dean, is content creation, distribution measurement and audience development for A+E is branded content partners and for the network in general. The 45th & Dean team will be developing and producing short and mid-form content and will publish content daily to distinct audiences on specific platforms, dependent on the type of content and what demographics it is slated for.

The initiative will allow for A+E to capture new audiences and to more effectively appeal to existing audiences. Networks are increasingly turning to digital platforms in order to bolster …

 

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