Advertisers Push TV Nets into Branded Content

Viewers are demonstrating their tastes for ad-free entertainment.

The rise of time-shifted and on-demand viewing of television, coupled with SVoD platforms such as Netflix and Amazon releasing their own series one full season at a time, has given viewers who don’t want to sit through traditional TV ads a multitude of entertainment options that are ad-free.

That’s a problem for traditional TV networks and local TV stations who rely on ratings and advertising revenue to fund programming.

Netflix family

Ad-free television: people are liking it

On the digital side of entertainment, content creators have embraced branded content and sponsorship models that allow for more organic and imaginative ads that use storytelling to keep viewer attention.

And as ratings continue to dip each quarter, advertisers are looking for more effective ways to reach consumers. Scripps Interactive Network has addressed this growing issue by launching Scripps Lifestyle Studios late last year.

The studio is being used to develop branded and sponsored content that lives on Internet video platforms such as Snapchat and Facebook

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