Spanning Social Media Broadcasts, Live Sports & Streaming Pay TV Services
Live streaming video is the new king of the Internet, and in 2016, video networks are all focusing on supporting live video streams to viewers.
Last week, when US Congressional Democrats staged a sit-in in support of gun control, House members turned to Periscope and Facebook to live stream broadcasts directly from the House floor, after C-SPAN was forced to turn their broadcast cameras off. Viewers who were interested in watching the protest tuned in to social video platforms. The event is a great example of the growing importance of social media platforms for breaking news, and the growing power of live video delivered over the Internet.
C-SPAN used Facebook Live footage to continue its coverage of Democrat sit-in last week after it was forced to turn its own cameras off in the US House of Representatives.
Internet video networks and platforms are growing rapidly both in quantity and quality of video being offered, and in monetization opportunities for content creators. These platforms are now turning to live video to further their business models and engage viewers in experiences that were once only available on traditional TV. From Twitter streaming live Thursday night NFL games to Comcast’s plans to live stream every event in the upcoming Rio Summer Olympics, to Hulu, Amazon, YouTube and others planning to launch live Internet TV bundles, to Facebook, Periscope and Meerkat turning digital stars into global broadcasters, it’s clear live video is the new king of content.
|Network||Live Streaming Content||Monetization for creators?|
|Yahoo||Sports including NFL, NBA, MLB, PGA, NHL, eSports, live concerts from LiveNation||Yes|
|Twitch||Creative including how-tos, DIY and live gaming||Yes|
|News from CNN, NYT, HuffPost and others; user-generated content||Yes|
|NFL, user-generated content||Yes|
|YouTube||Entertainment, Lifestyle, DIY, Sports, Fitness, scripted series, etc||Yes|
|SnapChat||Entertainment and news||Yes|
The volley of announcements this week underscore the growing importance of live entertainment to social networks where consumers are spending increasing portions of their daily lives watching video, instead of on the TV set…
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