Xumo is a smart TV technology platform that providers content distribution and advertising solutions to device makers and content owners. Xumo focuses on smart TV and Internet-connected TVs in the living room. It creates TV experiences that offer curated video recommendations to viewers on their TV sets with intuitive and improved user interfaces.
Xumo TV is the Internet TV service that’s powered by the Xumo platform, in a unique TV-first model of distribution. “It’s a direct to consumer streaming service with a few key differences,” said Colin Petrie-Norris, CEO of Xumo. “We focus on being natively embedded into smart TVs and make it really easy. It’s sort of welded right into the operating system, one or to clicks to get to the streams.”
Xumo TV is currently available on 20 million smart TVs in the US, from Panasonic, Vizio, LG and Funai Electric’s Sanyo, Philips and Magnavox brands of TV sets. “We stream directly to the television,” Petrie-Norris said. “We’ve moved away from the need to build an app [for the TV set].” Xumo is natively integrated into 65% of the US smart TV market
The service offers content from over 90 partners spanning Web video providers and traditional TV, offering 50 or so linear channels. Content partners include Bloomberg, Wall Street Journal, BuzzFeed, Reuters, PBS, Mashable, The Onion and Saveur, among others.
This year, the company has expanded its distribution to include mobile apps for the first time. Xumo announced at VidCon last month that it’s bringing its live and on-demand OTT channels to iOS and Android mobile devices. Xumo said the launch is “a giant step toward achieving true integration between TV and mobile.”
“In an era where cable bills have become comically huge, we’re pleased to offer free premium content via mobile in addition to TV,” said Petrie-Norris said in a statement about the mobile apps. “We live in an on-the-go culture so delivering content to the viewer wherever they are and whenever they want it aligns perfectly with our mission. Xumo’s new mobile app is TV to-go at its finest.”
A big part of Xumo’s business revolves around the data it gathers about viewers. The Xumo platform offers its own advertising solution, and all the content on the Xumo TV service is ad-supported, free, and is personalized to the viewer. “Data is the second major currency, outside of currency itself, in OTT,” Petrie-Norris said…
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